How Vita Student transformed booking amenities with GoMeddo
With 29 locations and thousands of students, Vita Student faced several operational challenges that hindered their ability to deliver a seamless experience. The lack of visibility of key booking and scheduling information made it difficult to manage resources efficiently.
Introduction
Vita Student, offers luxurious student accommodation across 29 locations in the UK, providing over 10,000 beds. Known for their exceptional quality and service, Vita Student goes beyond just providing a place to live by offering multiple value-added services and dedicated events at each location. From study and dining rooms to gyms and cinemas, Vita Student ensures a holistic living experience for students. However, managing the logistics of booking and scheduling amenity spaces across multiple locations presented significant challenges, leading Vita Student to seek a solution.
Challenges
With 29 locations and thousands of students, Vita Student faced several operational challenges that hindered their ability to deliver a seamless experience. The lack of visibility of key booking and scheduling information made it difficult to manage resources efficiently. Information was decentralised, scattered across various systems, which not only complicated internal processes but also resulted in a fragmented experience for students. The non-integrated systems led to inconsistencies and delays, affecting customer satisfaction and operational efficiency. Vita Student needed a comprehensive solution that could centralise their information and streamline their operations.
Why GoMeddo
Vita Student chose GoMeddo because it offered a 100% Salesforce native app that could integrate seamlessly with their Salesforce infrastructure. This integration was crucial for centralising information management and providing a unified platform for booking and scheduling. GoMeddo’s solution included self-service options, enabling students to book and schedule services independently, reducing the administrative burden on staff. The promise of a centralised, efficient system that could grow with their needs made GoMeddo the ideal choice for Vita Student.
Solution & Results
Implementing GoMeddo transformed Vita Student's operations by providing an integrated end-to-end solution that centralised all booking and scheduling information for the amenity spaces. As a 100% Salesforce native app, GoMeddo ensured that all data was stored in a single, easily accessible location, creating a single source of truth for Vita Student. Centralising information improved visibility and allowed for better resource management. The self-service booking and scheduling backend empowered students to manage their own schedules, enhancing their experience and satisfaction.
The results were significant. Vita Student saw a notable increase in annual bookings, reaching 35.000 annually, across the estate for their different amenity spaces such as private dining rooms and study rooms. The improved customer experience, driven by streamlined processes and the self-service module, amongst other things, led to a lower churn ratio, indicating higher student retention. Additionally, the launch of a mobile app, enabled by GoMeddo’s self-service capabilities, further enhanced the convenience for students and now represents 84% of all amenity bookings done. This further solidifies Vita Student’s reputation for exceptional service.
“GoMeddo has been a game-changer for Vita Student, students now benefit from an efficient and seamless booking experience for amenity spaces using our online channels, improving their satisfaction with the overall experience. This resulted in a significant surge in amenity bookings and in operational efficiency gains that freed our staff from manual labour.”
Dave Scott, Lead Salesforce BA at Vita Group.
In conclusion, Vita Student's adoption of GoMeddo showcases how advanced scheduling and booking solutions can address complex operational challenges. By centralising information, integrating systems, and empowering students with self-service options, Vita Student not only improved its operational efficiency but also enhanced the overall student experience, creating conditions for sustainable growth and efficient, demand ready operations.
To learn more visit: https://www.vitastudent.com/en/
